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For 140 years, we've been inspired by the wholesome goodness of the humble oat. See where it all began.
For 140 years, we've been inspired by the wholesome goodness of the humble oat.
BEGIN SLIDE SHOW
Ferdinand Schumacher founds German Mills American Cereal Company in Akron, OH. During the same period, John Stuart established the North Star Mills Company in Canada.
Quaker Oats registered as the first trademark for a breakfast cereal. The trademark was registered with the U.S. Patent Office as "a figure of a man in 'Quaker garb.'" Both former owners, Henry Seymour and William Heston, claimed to have selected the Quaker name as a symbol of good quality and honest value.
Henry Parsons Crowell buys the bankrupt Quaker Mill in Ravenna, OH, and its most important asset – the brand name Quaker.
Crowell launches the first national magazine advertising program for a breakfast cereal.
Seven of the largest American oat millers--including the Consolidated principals--unite as the American Cereal Company.
The American Cereal Company runs a special all-Quaker Oats train from Cedar Rapids, IA to Portland, OR and introduces the first ever "trial-size samples." 1/2 oz. sample boxes of Quaker Oats are delivered to every mailbox in Portland, OR.
The Quaker brand becomes the first brand to feature a recipe on its box (the recipe was for Oatmeal Bread).
American Cereal changes its name to The Quaker Oats Company.
Oat Cakes become the first oatmeal cookie to appear on the Quaker Oats package.
Quaker acquires Mother's Oats, giving Quaker ownership of half of all milling operations east of the Rocky Mountains.
The familiar round Quaker Oats package is introduced.
Quaker introduces Quaker Quick Oats, one of the first convenience products.
Life® Cereal is introduced in its original flavor.
Quaker Instant Oatmeal is introduced.
The first instant oatmeal flavor is introduced – Maple & Brown Sugar is distributed regionally.
Quaker introduces the world to chewy granola bars with Quaker Chewy®.
Actor Wilford Brimley is the first celebrity to work with The Quaker brand.
The Quaker brand introduces the first food-specific health claim for oatmeal, which is approved by the FDA. The new heart health claim appears on Quaker Oatmeal cereals which qualify. The claim reads: "Soluble fiber from oatmeal as part of a low saturated fat, low cholesterol diet, may reduce the risk of heart disease."
Quaker celebrates our 140 year anniversary
The American Cereal Company runs a special all-Quaker Oats train from Cedar Rapids, IA to Portland, OR, and introduces the first ever "trial-size samples." 1/2 oz. sample boxes of Quaker Oats are delivered to every mailbox in Portland, OR.
The Quaker brand becomes the first brand to feature a recipe on its box (Recipe for Oatmeal Bread).
Quaker introduces Quaker Quick Oats, one of the first convenience product.
The first instant oatmeal flavor is introduced – Maple & Brown Sugar.
Quaker introduces the world to Quaker Chewy granola bars.
Quaker celebrates our 140 year anniversary.
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