

Quaker, a unit of PepsiCo Beverages & Foods', success as a marketer
demands an energetic commitment to exploring innovative new products while
building market share for existing brands. We seek graduate and undergraduate
students who possess vision, strategic thinking and a passion to join
Quakers brand management team.

As part of the brand management team, you will work closely with others
to develop business plans and manage brand strategies. You will gain hands-on
experience in marketing as you:
Develop promotions,
packaging and advertising
Conduct consumer
research
Develop new products
and product extensions
Forecast volumes
and manage budgets
Track and analyze
business performance
 |
Marketing Associate - We seek mature, motivated undergraduates
with a record of scholarship, leadership and accomplishment to
join Quakers brand management team. This assignment provides
actual on-the-job brand management experience with exposure to
sales, operations, marketing research and finance. You will be
expected to add value throughout the organization, by contributing
ideas, fine tuning your ability to communicate effectively, and
acting as an agent for change. Your fresh vision can be of particular
value to Quaker.
|
 |
Marketing Assistant -
We seek MBAs with the ability to think strategically and work effectively
as a team to join Quakers brand management team. This position can
lead to broader levels of responsibility in Quakers marketing organization.
Exposure to all areas of the organization that impact the marketing
function will strengthen your skills and reinforce your ability to
help us meet our growth objectives. You will be called on to utilize
your teamwork and leadership skills along with your creativity and
analytical thinking as you take on projects in your first assignment.
|
 |
Assistant Brand Manager - Proven performance as a Marketing
Associate or Marketing Assistant will prepare creative problem solvers
for the broader responsibilities of an Assistant Brand Manager.
Leadership and initiative will be key as you intensify your efforts
and champion your brand.
|
 |
Brand Manager - More
in-depth experience and exposure to Quakers winning marketing system
as well as an ability to demonstrate innovation and passion can open
the door to full Brand Management responsibility - a key role in establishing
financial and sales objectives and developing and implementing innovative
marketing strategies. You will lead the development and implementation
of innovative marketing strategies for projects including new product
introductions, brand advertising campaigns, integrated consumer promotions,
and target specific programming. |

Team players confident with the ability to take the initiative and to
champion new ideas and generate change will thrive on challenges. Youll
weigh project priorities based on profit potential and make decisions
based on a vast array of consumer and financial information. Youll become
an effective business and marketing expert with a direct link to senior
management.

| 8:00 |
Take the el train to Washington
and Wells; walk 5 blocks to the office; stop in the cafeteria for
some FREE oatmeal (with raisins and brown sugar of course). |
| 8:15 |
Check voicemail and e-mail;
Review proposed content and layouts for the diabetes section of
the new, integrated quakeroatmeal.com Web site. The layouts look
great and the next step is to have the legal department approve
the copy. Call Legal to set up a meeting
|
| 9:00 |
Attend the weekly meeting
with our advertising agency. Today we are reviewing rough cuts of
new commercials for the Moms campaign - How can we strengthen our
branding? The creatives from the agency suggest we make the Instant
Quaker Oatmeal box in color to contrast the black and white film of
the storyline. Discuss, Discuss, Discuss with the agency and Quaker
Team - Approved! Smooth sailing so far
|
| 10:30 |
Meet with Packaging and Promotions
manager to review the layouts for an upcoming FSI coupon (Free Standing
Insert). It looks great and were sure that it will break through
the other competitive information in the Sunday paper. |
11:30 |
Lunch with the other Marketing
Assistants; today we are having one of our roundtable lunches where
a division president is invited to speak to the group. Polly Kawalek
is speaking - I cant wait to hear her hilarious stories about working
her way up through Pet Foods, Fisher Price and the other divisions
of Quaker in the past! |
| 1:00 |
Work on evaluating the effectiveness
of a trial pack that we tested in-market last year. Meet with the
Finance team to gather cost estimates on the initiative. Also spend
time investigating Nielsen performance of the trial pack. Begin to
prepare a payback analysis. |
| 2:00 |
Meet with the New Products
team to discuss next steps on the launch of a new flavor of Instant
Oatmeal for next year. Discuss results of a recent consumer test and
potential manufacturing issues that could result from launching this
flavor. |
| 3:00 |
Check voicemail and e-mail
and respond to vendors wanting to tell me about their services.
Directors have asked for a summary of last seasons media spending
against next seasons proposed media spending. |
| 3:45 |
Quick Starbucks run for afternoon
pick-me-up
Wave "hi" to my manager
Guess shes
having a busy day too! |
| 4:00 |
Have a conference call with
the public relations firm to discuss an upcoming press release. Review
the press release and suggest a few tweaks to the wording. |
| 4:30 |
Meet with the Legal department
to review new packaging layouts and get the diabetes Web site section
approved. |
| 5:00 |
Work on payback analysis
for trial pack, check e-mail and voicemail one last time and make
my to-do list for tomorrow
Today was a packed day, better
block two hours on my calendar tomorrow to get my analyses done! |
| 6:00 |
Head over to the fitness
center for a run on the treadmill. Grab some FREE Gatorade from the
cooler and head for home. Lots of free stuff
I love this place! |
|