About Quaker
historytopimg-sflb

For over 130 years, we've been inspired by the power and wholesome goodness of the amazing oat.
See how we've grown with it.

yr-sflb

Ferdinand Schumacher founds German Mills American Cereal Company in Akron, OH. During the same period, John Stuart established the North Star Mills Company in Canada.

callout-about-quaker-history1850-sflb
callout-about-quaker-history-1877-sflb
title-about-quaker-history-1877-sflb

Quaker Oats registered as the first trademark for a breakfast cereal. The trademark was registered with the U.S. Patent Office as "a figure of a man in 'Quaker garb.'" Both former owners, Henry Seymour and William Heston, claimed to have selected the Quaker name as a symbol of good quality and honest value.

title-about-quaker-history-1881-sflb

Henry Parsons Crowell buys the bankrupt Quaker Mill in Ravenna, OH, and its most important asset – the brand name Quaker.

callout-about-quaker-history-1881-sflb
callout-about-quaker-history-1882-sflb
title-about-quaker-history-1882-sflb

Crowell launches the first national magazine advertising program for a breakfast cereal.

title-about-quaker-history-1890-sflb

The American Cereal Company runs a special all-Quaker Oats train from Cedar Rapids, IA to Portland, OR and introduces the first ever "trial-size samples." 1/2 oz. sample boxes of Quaker Oats are delivered to every mailbox in Portland, OR.

callout-about-quaker-history-1890-sflb
callout-about-quaker-history-1891-sflb
title-about-quaker-history-1891-sflb

Two more firsts – Quaker Oats introduced the idea of packaged premiums by inserting chinaware items into boxes of oats, plus we became the first brand to feature a recipe on its box (the recipe was for Oatmeal Bread).

title-about-quaker-history-1908-sflb

Oat Cakes become the first oatmeal cookie to appear on the Quaker Oats package.

callout-about-quaker-history-1908-sflb
callout-about-quaker-history-1915-sflb
title-about-quaker-history-1915-sflb

The familiar round Quaker Oats package is introduced.

title-about-quaker-history-1922-sflb

Quaker introduces Quaker Quick Oats, one of the first convenience products.

callout-about-quaker-history-1922-sflb
callout-about-quaker-history-1961-sflb
title-about-quaker-history-1961-sflb

Life® Cereal is introduced in its original flavor.

title-about-quaker-history-1966-sflb

Quaker Instant Oatmeal is introduced.

callout-about-quaker-history-1966-sflb
callout-about-quaker-history-1970-sflb
title-about-quaker-history-1970-sflb

The first flavored instant oatmeal is introduced – Maple & Brown Sugar is distributed nationally and Date & Brown Sugar is distributed regionally.

title-about-quaker-history-1981-sflb

Quaker introduces the world to chewy granola bars with Quaker Chewy®.

callout-about-quaker-history-1981-sflb
callout-about-quaker-history-1987-sflb
title-about-quaker-history-1987-sflb

Actor Wilford Brimley stars in the advertising campaign, "The Right Thing To Do," which runs for over 5 years.

title-about-quaker-history-1995-sflb

The Quaker Oats Company submits a heart health petition to the FDA for consideration.

callout-about-quaker-history-1995-sflb
callout-about-quaker-history-1996-sflb
title-about-quaker-history-1996-sflb

The FDA issues a proposal for the first health claim for a specific food – oatmeal for heart health.

title-about-quaker-history-1997-sflb

The first food-specific health claim for oatmeal is approved by the FDA. The new heart health claim appears on Quaker Oatmeal cereals which qualify. The claim reads: "Soluble fiber from oatmeal as part of a low saturated fat, low cholesterol diet, may reduce the risk of heart disease." This was also the first year of the Smart Heart Challenge.

callout-about-quaker-history-1997-sflb
callout-about-quaker-history-2007-sflb
title-about-quaker-history-2007-sflb

Quaker celebrates our 130-year anniversary.

quaker_logo-sflb
2012-sflb

The famous Quaker man (affectionately known as Larry) undergoes a subtle makeover-including getting back in shape by eating right and exercising, trimming his famous coif and revealing more radiant skin from daily oatmeal masks.